Stop Elder Abuse

Client Area 23 | Photographer Stefani Pimenta, Anderson Santos and Milton Menezes

“Time has been cruel enough. Stop elder abuse” – This is the theme of this year’s annual World Elder Abuse Awareness Day Campaign. In order to draw public attention to this issue, Area 23 FCB invited us to create images that represent the suffering lived through the years by each of the elderly. For this, we photographed them in the studio and then added the 3D elements in each of the wrinkles. The post production was the final touch to emphasize the dramatic nature of the matter.